In a lot of food items that we have -- I have only two items here on the slide -- pink cookies or surimi sticks or, if you like, Campari -- a lot of our food products that are of a red color are dyed with a natural dye.
And so now, after several years of really focusing on this question, I've come to the following conclusion: that exercise is the most transformative thing that you can do for your brain today for the following three reasons.
The things that have to do with what is known as our internal milieu -- for example, the whole management of the chemistries within our body are, in fact, extremely maintained day after day for one very good reason.
(Laughter) And the reason, I only worked out just the other day, which is: when you go to a drinks party and you stand up and hold a glass of red wine and you talk endlessly to people, you don't actually want to spend all the time talking.
There are many reasons for these positive developments, but one of the most remarkable is in the increase in the number of people around the world on anti-retroviral therapy, the medicines they need to keep their HIV in check.
Strange. The other thing is that just because you can't see me doesn't mean I'm going to lie. It's common sense, but one important finding is that we lie for a reason.
As funding for HIV research increases in developing countries and ethical review in richer countries become more strict, you can see why this context becomes very, very attractive.
母が喜んでくれて 私はうれしくなりました でも 私にとって さらに うれしい理由がありました
So my mom was happy, and that made me happy, but actually I was even happier for another reason.
The Aboriginal people who were our bosses and the senior people were most commonly illiterate, so the story had to be told in pictures of what these goals were.
（笑） 時に私たちに必要なのは ― （拍手） 時には 何もしなくて良い理由が必要です
(Laughter) And sometimes we need — (Applause) Sometimes we need excuses to do nothing.
マラリアが発生するのは 世界でも 最も貧しく 辺鄙な場所で それには 理由があります
Malaria occurs in some of the poorest and most remote places on Earth, and there's a reason for that.
Will they have learned that reading is a chore, a form of piecework to be done for pay, that's the worry, or may it lead them to read maybe for the wrong reason initially but then lead them to fall in love with reading for its own sake?
This is principally focused on obvious areas, such as our empathetic response to children and young people, to our service personnel, and to the elderly and infirm.
There is actually another reason why we might not be looking for a universal sex pheromone there, and that's because 20 percent of the world's population doesn't have smelly armpits like me.
If there's a best alternative, then that's the one you should choose, because part of being rational is doing the better thing rather than the worse thing, choosing what you have most reason to choose.
When you think about it, (Laughter) it's nuts to believe that the reasons given to you dictated that you had most reason to pursue the exact hobbies you do, to live in the exact house you do, to work at the exact job you do.
Well, there are, of course, a number of reasons, but perhaps the primary reason is because we're still organized as a species in the same way that we were organized 200 or 300 years ago.
In fact, many people of Muslim heritage around the world are staunch opponents both of fundamentalism and of terrorism, and often for very good reason.
The one which was tapping phone calls was completely separated from the one which controlled the letters, for good reasons, because if one agent quit the Stasi, his knowledge was very small.
And there's a reason for that, which is that we as human beings, even those of us who in words disclaim the importance of our own privacy, instinctively understand the profound importance of it.
There are many excellent reasons to go to Mars, but for anyone to tell you that Mars will be there to back up humanity is like the captain of the Titanic telling you that the real party is happening later on the lifeboats.
What I love about flags is that once you understand the design of flags, what makes a good flag, what makes a bad flag, you can understand the design of almost anything.
(Laughter) (Applause) When we looked at the data, and we met with the staff, there were many excuses for why Strawberry Mansion was low-performing and persistently dangerous.
Why isn't the title of the show, 'A Black Woman Got the Job?' or 'A Black Woman Got A Job?'" Because without confronting men's sense of entitlement, I don't think we'll ever understand why so many men resist gender equality.
I had a very good reason, because we have a community of Kiribati people living in that part of the Solomon Islands, but these were people who were relocated from the Phoenix Islands, in fact, in the 1960s.
Another reason why I did that was because I had been asking the international community that in order to deal with climate change, in order to fight climate change, there has got to be sacrifice, there has got to be commitment.
For example, if you're deciding whether to try out the newest diet craze, your reasons for doing so may be obscured by other factors, like claims that you'll see results in just two weeks.
Or they'll put male cells in a female body or vice versa, which sounds absolutely horrible until you realize, the reason you're doing that is you're substituting bone marrow during cancer treatments.
But there's something else going on, which is that one of those clean energy sources in particular has actually been on the decline in absolute terms, not just relatively.
And I wanted to hide from the world I'd rejected for so long -- people who had no reason at all to give me a second chance after a lifetime of antagonism.
It's about looking and understanding that looking closely can save a life, change your company and even help you understand why your children behave the way they do.
It turns out there's one way, very surprising -- they're not more religious, they're not in better shape, they don't have more money, they're not better looking, they don't have more good events and fewer bad events.
For example, there's excellent reason to believe that virtually all humans are born with a moral sense, and that we have cognitive abilities that allow us to profit from the lessons of history.
In fact, Dante says you can't understand the three deeper levels unless you first understand the literal level, so that's why we're talking literally about bread.
Because she fell in love with Walter Raleigh, she was giving up the reasons she was a queen, and then Walter Raleigh fell in love with her lady in waiting, and she had to decide whether she was a queen going to war or she wanted...
So I wrote a story about that too, and I couldn't understand why people thought this was "Frankenfoods, " why they thought moving molecules around in a specific, rather than a haphazard way, was trespassing on nature's ground.
Now, retrofits are often accused of being examples of faux downtowns and instant urbanism, and not without reason; you don't get much more phony than an Astroturf town green.
And another counselor said to me after the training, "You know, I never knew why I survived the killings in my village, but now I know, because I am part of a nucleus of a new peaceful society in Afghanistan."
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Detective Lance, I know you hate my family, but I had no idea that you'd go so far to arrest my son without any grounds whatsoever! 